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Meet Lauren: Entrepreneurship Isn’t Always Freedom—But It’s a Choice

A story about making hard trade-offs, taking risks, and building something through sheer determination.

The Reality Check: Entrepreneurship Isn’t the Easy Way Out

The internet loves to glamorize entrepreneurship as the ultimate freedom—a way to escape the rigid 9-to-5, set your own hours, and finally have work-life balance.

Lauren is here to tell you that’s not the full story.

After her first baby, she moved from full-time to per diem work at the hospital.
She started a private consulting practice and ran it for two years before leaving the hospital entirely.
She launched a home management business, pivoted during COVID, and later built a tech arm that’s launching its first digital product in 2025.

It sounds like an inspiring story of growth and freedom—and it is.

But what people don’t always talk about is what it took to get there.

"Starting my own business—twice—was expensive and a massive learning curve. I had to figure out everything while also growing my family. There wasn’t a roadmap. There wasn’t a guarantee of success. I just knew I needed more control over my time, and this was the only path that made sense."

The freedom she has today?It didn’t come without sacrifice.


The Hardest Part: The Tradeoffs No One Tells You About

Lauren doesn’t regret her choices. But she also doesn’t pretend it was easy.

"It’s easy to glorify the ‘freedom’ of entrepreneurship, but that freedom comes with a massive on-ramp. I had to work twice as hard just to make it sustainable."

What Worked: What She Figured Out the Hard Way

Trial & Error Was the Only Way Forward
"I didn’t know what I didn’t know. I had to learn by doing, failing, and trying again."

Having a Strong Community Saved Her Sanity
"I wish entrepreneur groups for mothers and non-traditional founders had existed when I started. Now, they’re one of my biggest sources of support."

Accepting That Work & Parenting is a Constant Negotiation
"Entrepreneurship and parenting isn’t about balance—it’s about constantly adjusting. Some days, my kids get more of me. Some days, my business does. And I’ve had to learn to be OK with that."

Her Advice: The Honest Version

Lauren’s Both& Moment: Choosing the Hard Path Because It’s Hers

Lauren’s story is a refreshingly honest take on entrepreneurship—it’s not about getting rich quick, finding balance overnight, or living some dream laptop-lifestyle.

✔ She built both a business she’s passionate about and a career that works for her family.
✔ She experienced both excitement in launching something new and exhaustion from the weight of building it.
✔ She learned that entrepreneurship gives you both freedom over your schedule and the responsibility of making everything work.

This wasn’t about finding an easier way to work.
It was about choosing the hard thing because it was hers to build.

Why This Story Matters for Both&

Have a story of your own?

Both& features real stories from parents rethinking work and life. If you’ve stayed, shifted, or stepped away - we want to hear from you. Submit your story - or send to someone you know who has!
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